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Prosecco: No Longer The 'poor Man's Champagne'? - Dec. 29, 2014

On the 'Grapes of Wrath' Trail, the Dust Bowl Still Resonates

ALT Proseccos from Mionetto and Altaneve are going high-end. Mionetto, the largest supplier of Prosecco to the U.S., introduced a luxury line in 2013 with that customer in mind. That line tops out at $35 a bottle. The luxury line currently represents 6% to 7% of Mionetto's total sales. "Our wish is to have the luxury line be about 10% to 15%," said Enore Ceola, the managing director of Mionetto. This year, the company sold about half a million cases of Prosecco, and says it has seen a yearly growth rate of about 30% over the last several years. Ceola said there's still a lot more room for growth since the number of Americans drinking Prosecco is still small.
For the original version including any supplementary images or video, visit http://money.cnn.com/2014/12/29/luxury/high-end-prosecco/index.html?section=money_news_international

Remembering ?The Grapes Of Wrath? | Here & Now

novelist John Steinbeck (1902 1968) is pictured in January 1930. The Grapes of Wrath was published April 14, 1939. (Hulton Archive/Getty Images) John Steinbecks epic novel about Oklahoma farmers migrating to California during the Dust Bowl of the 1930s celebrated its 75th anniversary this year. The Grapes of Wrath won the Pulitzer Prize and the National Book Award. It was made into an Oscar-winning film in 1940, starring Henry Fonda as the main character Tom Joad, a young man who returns to his family after being released from prison.
For the original version including any supplementary images or video, visit http://hereandnow.wbur.org/2014/12/29/grapes-wrath-revisited?utm_medium=RSS&utm_campaign=storiesfromnpr

luxury prosecco The stakes got too high because the Fischers started irrigating their land. For decades the Fischers grew wheat with only the rain that fell from the sky. In the Panhandle, that was never much. Even before the drought, just 20 inches of rain fell in a good year. Then, in the 1960s, farmers realized they could grow more wheatand corn and sorghumif they dug beneath their parched land and tapped the huge pool of water known as the Ogallala Aquifer. Tom drove us to the Fischer "home place" and pointed to the tiny white house where he grew up. He said his father and uncles were reluctant to go into debt to grow corn. But Tom and his brothers and cousins convinced them to get in on the irrigation boom .
For the original version including any supplementary images or video, visit http://news.nationalgeographic.com/news/2014/12/141229-dust-bowl-grapes-of-wrath-drought-migrants-family-trip/

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